
By Elissa Ely “Ranc’s chocolate ice cream can comfort the distressed, alleviate pain, and stand in for antidepressants if you have lousy medical insurance.” (Yelp) Somewhere in the labyrinth of Facebook, where even unwinding a string won’t help you find your way out, there is a photo of Joe Rancatore sitting on a straight chair in front of a freezer of pre-packed ice cream pints in his Belmont store. He is listening seriously to a little girl in a princess gown and accessories, and she is speaking to him with the same intensity. It’s the perfect communion between a business [READ MORE]